How Indianapolis is wooing experienced teachers

In the latest sign of the convergence between Indianapolis Public Schools and the city’s charter schools, the district is joining with the Office of Mayor Joe Hogsett for a campaign to recruit educators to Indianapolis…

This year, the primary focus of Teach Indy is the website, www.teachindynow.org, and an advertising campaign. The Mind Trust, which is funding the campaign, is prepared to spend up to $200,000 the first year, Gantzer said. So far, they have spent a fraction of the money, but they expect to spend more on advertising, she added. That will primarily go to digital marketing such as social media and Google ads.

The website’s pitch to educators is multifaceted. Indianapolis, the website promises, is a city with lots of culture, nice neighborhoods with affordable housing, and great teaching jobs — where educators can transform the lives of students. A sleek video also pitches Indianapolis to educators, featuring several teachers who work in Indianapolis Public Schools and charter schools…